How to Effectively Conduct Market Research for Your Affiliate Marketing Campaign?
According to Sun Tzu, if you know yourself and you know your enemy, you are going to win a lot of battles without suffering any major losses.
In affiliate marketing, although the landscape is entirely different in that no one is going to lose their lives in this industry, you can glean on the fact that if you know what your audience likes, the more successful you are going to be.
So, how exactly will you know anything about your audience? Well, you will have to do some market research, of course. You might have an idea about it but it might not be the most effective one.
In this article, I will talk about what market research really is and how you can do it in a more effective manner that will help your overall affiliate marketing campaign.
Why You Need to Conduct Market Research
Market research is not exactly the most exciting thing to do as an affiliate marketer, but it is something that needs to be done in order to be more effective with your marketing campaigns.
Here are a couple of reasons why you need to do market research:
1. It Helps You Know Your Audience Better
Let’s say that you are trying to promote some beauty products, common sense would lead you to think that you should focus your ad campaign on beauty channels, right?
But, that is the most common route and, therefore, the more competitive one. In other words, if you are going to put most of your effort here, you are not going to be getting the best results.
So instead of going the more common route, market research will help you find out more about your target audience that will allow you to attack a different front and still get what you want- increased profits.
So instead of targeting beauty channels, perhaps you can think of a different yet related angle such as party makeups, prom dresses, and so on.
2. It Helps You Create a More Effective Sales Copy
Market research will allow you to do some effective copywriting. For those of you who do not know, copywriting is an essential skill that will allow you to create written content that is more persuasive and gets the job done than just your regular, run-of-the-mill sales copy.
That being said, it will help you know your audience’s pain points and why they want to buy something and the reasons why they might not want to make the purchase.
You will then center your content around what you know about them based on this parameter, thus allowing you to create something better; something that will help you increase your revenues and commissions.
How to Do Market Research Effectively?
To do market research effectively, you have to know the best place to look for information. Here are some:
1. Niche Subreddits
Reddit is a community forum that is home to a lot of niche ‘subreddits’. By going to these subreddits, you can learn more about the people that frequently visit such a forum. I suggest that you go to reddit, type in your preferred industry, and find out some important information about your target audience.
2. Facebook Audience Insights
Facebook definitely has one really useful Ads manager. It has an ‘Audience Insights’ feature that will allow you to know more information about your target audience by using one of the biggest social media’s own campaign manager.
3. User Reviews from Online Retail Websites
The beauty of Amazon, Newegg, and other major online retail websites it that they have a user review section where people can say anything about a particular product.
Use this section as a means of finding out your customers’ pain points so that you can create a more effective sales copy based on the things that you have learned.