Affiliate Marketing 101: The Parties Involved
Are you looking for affiliate marketing opportunities in Malaysia? There are tons of amazing affiliate products you can offer to your blog audience. Affiliate marketing is a perfect practice you can explore to make more money online through your website. With a good promotion strategy, you can sell several products, and earn huge affiliate commissions.
Before taking any major step with regards to your affiliate marketing plans, below are some important things you should learn.
The Three Parties Involved in Affiliate Marketing
1. The Affiliate
The affiliate can also be referred to as the associate or publisher. This is the person who promotes the merchant’s services and products. Affiliates choose the services and products they want to promote, as well as the techniques and methods they want to implement.
Depending on the strategies and tools utilized, there are many kinds of affiliates. The most popular ones include data feed, coupon, content, loyalty, display, video and social media affiliates.
2. The Merchant
The merchants are the people creating and bringing products and services to the market. They can also be retailers, wholesalers, website hosting providers, software developers or more. Whether they manufacture the own products, or purchase them from suppliers, merchants still own the services and products.
3. The Customer
The consumer or customer is the person who completes the affiliate sale–the one generating profit to both the affiliate and the merchant. In order to reach customers, affiliates may use product reviews, tutorials, video content, mobile app placements, social media posts and paid search.
4. The Affiliate Manager
Just like any digital marketing campaign, the affiliate program of the merchant should be managed properly. The affiliate manager is the individual responsible for developing and overseeing the merchant’s affiliate program.